Marcel Schmid is the founder and chairman of International Football Arena (IFA) Ltd which is based in Zurich, Switzerland. Originally he was a journalist and producer in the fields of print media, radio and Swiss television. In 1993 he started his own agency, who became the producer of the prestigious football-business-conference in 1999. He managed to stage these high-level events in Beijing, Kuala Lumpur, New Delhi, Tokyo, Rio de Janeiro and Berlin over the last decade. Thanks to his growing network of high-level players in the football industry, his advice is valued from companies, clubs and media. In his youth he played with Grasshopper-Club Zurich for 9 years.