About International Football Arena IFA
The International Football Arena Ltd (IFA)., has been founded in Zurich in 1993 (formerly Art & Weise AG).
The agency specialized in athletes-management and focused more and more on the fields of football.
Since 1999 the IFA has been hosting events, fostering debate and inspiring exchange between decision-makers in the business of football. Over the years IFA Conferences moved to China, Malaysia, India, Japan, Brazil and Germany. IFA addressed current affairs in the football industry. It always intended to spot trends and identify conflicts or opportunities early on.
IFA Community
With its conferences and high-level round-tables IFA brought together ministries, associations, leagues, clubs, sponsors, media, law firms, rights agencies, stadium architects, players managers. To learn from other industries, IFA has connected with leaders from other business areas such as Formula One, American Football, Music - or Digital Industry. For its conferences IFA was always supported by corporate partners, many with big names such as Telekom, Chelsea FC, Financial Times, Audi, Vontobel, PWC ,Sony and many more.
Circle of Excellence
IFA has never had the intention of attracting the masses. We want to stay exclusive and form a circle of excellence with our global community. IFA often provides first-time encounters leading to new personal and business relations. There is nothing to replace personal contacts. Personal exchanges, eye contact continue to be the moments that define the future of an acquaintance. An initial personal encounter at an IFA event results in a string of e-mails, phone calls and meetings.
